Month: April 2016

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#SAMA2016 #TheFutureisHear

It’s that time of the year again for the South African Music Awards, the most prestigious music award in the country.and

On 21 April we were invited to attend the South African Music Awards nominees ceremony.Media,Artists,and the VIPs gathered in the morning at Premier Class Lounge in Park Station, Johannesburg for refreshments and media/VIP. We then traveled in Business Express Train to a secret location ,where we were welcomed at State Theater with Kasi food magwenya (hotcakes) palony,pop-corns,matokomani (penuts), maskopas (clourful kasi popcorns) and as if that was not enough we were mesmerized by a school choir Morris Isaacson High School with their melodious voices, which is the very school that played a major role in the Soweto Uprising in 1976, forty years ago

Chairperson of the South African Music Awards, Refiloe Ramogase welcomed everyone with a poignant speech about the stance that the Annual South African Music Awards have taken this year with the statement that “The Future is Here”. “Soweto not only serves as a reminder of the selfless bravery of our youth 40 years ago, but also reminds us that actions motivated by yesterday, taken today, set the course for the tomorrow. If one is bold enough, one can change not only the course of history, but the course of the future. This is the dawn of a bold new horizon within the Industry; the mass adoption of technology, the rise of the independent label, the endless stream of new distribution channels, seemingly limitless opportunities for cross-genre collaboration, Virtual Reality concerts on your phone, Digital Maskandi, Urban Gospel; all indicators of the transformation of our musical landscape.” Commented Refiloe.

Young blood features strongly in this year’s nominations, with three of the five Album of the Year nominees being breakthrough artists: Emtee, Nathi and Tresor, who’ll be competing against seasoned campaigners Francois van Coke and Black Coffee. The same three young guns will also vie against Riky Rick and Fifi Cooper in the Best Newcomer category.

The transition from childhood to adulthood; a chance to do things differently. It marks a point where the influence of the legacy that came before creates the legends of tomorrow,this is always the highlight of the SAMAs.

With her charismatic charm ,NoMoozlie aka Skhanda Queen drew our attention when she emphasizes that THE FUTURE IS HEAR...many were confused, thought she might have meant THE FUTURE IS HERE...that was until they saw a recorded video with visual for the future ,that explain way better why this year’s awards are so different and why are they moving from North-West to Durban.

On hosting the 22nd Annual South African Music Awards, The Mayor of the City of Durban, CLLR James Nxumalo said “For us as the City of Durban, we are very excited to host the SAMAs. The City of Durban has worked hard to build its brand, and our partnership with the SAMAs will further strengthen the position of Durban as the number one tourism destination in the country and one of the best in the world.  As the City of Durban we are ready to welcome the music and entertainment industry to Durban, the warmest place to be”

When all was done,it was time to mingle ,do interviews,take pics and network ,most importantly to eat and drink free alcohol sponsored by AMSTEL

Made new bubbly personalities from different media houses such @NontobekoSibisi from @ENCA ,The soon to be launched tv @Legacytv_SA @selimathunzi @V-Entertainment @SABC  Continue reading “#SAMA2016 #TheFutureisHear”