Global Pass 3.0 spotlights acclaimed South African electronic producer and DJ DWSON, who will perform three shows at Amsterdam Dance Event (ADE) 2025, the world’s leading electronic music conference and festival, running from October 22nd to 25th in the Netherlands.
Following the success of Global Pass’s debut at the International Music Summit in Ibiza, and its second edition at Reeperbahn Festival last month, Jägermeister expands its mission to create tangible opportunities for African artists to perform, collaborate, and connect within global music networks.
At ADE 2025, DWSON is set to deliver three powerful performances across some of the event’s most anticipated gatherings:
- AFEM Annual General Meeting & Mixer supported by Paradise Worldwide, DJ Monitor and KUVO powered by DJ Monitor – October 22nd
- DJ Monitor 20-Year Anniversary Party, in collaboration with Paradise Worldwide – October 23rd
- Mixmag Never-Ending House, marking DWSON’s final performance at ADE – October 25th
Beyond the stage, DWSON will engage with key international stakeholders through networking opportunities.
“Global Pass 3.0 is about access. Connecting artists to spaces where their sound and story can resonate globally,” says Ephraim Manana from the Jägermeister Team. “DWSON represents the depth, innovation, and creative excellence coming out of South Africa’s electronic scene. His presence at ADE embodies what Global Pass stands for.”
“Performing at ADE is a defining moment for me,” says DWSON. “It’s a chance to bring my sound to new audiences, connect with pioneers I’ve looked up to, and represent where I come from. This is the kind of platform that changes perspectives.”
From Cape Town to Amsterdam, DWSON’s participation marks another milestone for African electronic music, an affirmation that the continent’s producers are not just part of the conversation but are helping shape its future.
