South Africa’s most loved peanut butter brand will be marking a century of flavour, nostalgia, and connection, Black Cat is proud to announce an exciting new partnership with Paul’s Homemade Ice Cream, a youth-favourite quick-service ice-cream brand, to launch a limited-edition Black Cat-inspired dessert experience as they bridge into their 100th year.
The collaboration will introduce a decadent swirl cone and peanut butter sundae, inspired by the unmistakable taste of Black Cat peanut butter. In addition to the range, Paul’s will also unveil two new heritage-inspired ice cream flavours created in honour of the centenary:
• PB & Jam-Packed Summer – a smooth Black Cat peanut butter ice cream rippled with bright All Gold strawberry jam and layered with a rich peanut butter swirl.
• Black Cat Brunch Club – a crunchy Black Cat peanut butter base folded with milk chocolate stracciatella and spiced French toast crumb, celebrating the iconic peanut-butter-on-toast moment with a holiday twist.
This limited-edition treat brings together the richness of creamy ice cream with the nutty indulgence South Africans have loved for generations, blending nostalgia with modern flavour appeal in a way that feels both familiar and exciting.
This collaboration not only marks the beginning of celebrating 100 years of originality, but also introduces a fresh, indulgent way for our consumers to enjoy the unmistakable taste of Black Cat Peanut Butter in a sensorial explosion of flavour. At the heart of the campaign is the idea of transforming a simple treat into a symbol of shared joy, reconnecting South Africans to the moments, memories, and flavours that have shaped their lives.
“Celebrating 100 years is about honouring where we come from while creating new moments to celebrate every generation,” said the Spreads Portfolio Marketing Manager, Thabiso Masehla at Tigerbrands. “Partnering with Paul’s Homemade Ice Cream allows us to bring our heritage into a modern, fun and sensorially magical experience that consumers can taste, enjoy and share.”
“Our brand has always been about fun, flavour and connection. Collaborating with a South African icon like Black Cat allows us to create something truly special for our customers, an experience that feels indulgent, emotional, and exciting all at once,” added Paul Ballen, the founder and owner of Paul’s Homemade Ice Cream.
The limited-edition Black Cat swirl cone and peanut butter sundae will be available for a limited time at selected Paul’s Homemade Ice Cream outlets across South Africa from 01 December 2025 to 3 December 2025.
