Heineken® 0.0 has been awarded the BASA No‑Alcohol Trophy at the South African National Beer Trophy (SANBT) 2025 the country’s largest competition dedicated exclusively to beers brewed in South Africa. The 11th edition brought together 160+ entries, judged by BJCP‑certified experts and international sommeliers in Cape Town.
“This recognition confirms what South Africans already know: you don’t have to compromise on taste to choose alcohol‑free,” said Andrea Quaye, Marketing Director, Heineken Beverages South Africa. “Heineken® 0.0 pairs our world‑class brewing craft with a crisp, refreshing profile perfect for responsible, quality socialising any day of the week.”
A win that reflects where consumers are going:
1. Moderation and mindful drinking are accelerating:South Africans are increasingly choosing alcohol‑free for weekday occasions, designated‑driver moments, sport and fitness‑adjacent activities, and social settings where presence and performance matter.
To champion this belief, Heineken® is launching its new campaign, ‘Heineken® 0.0 – Reasons Needed,’ reinforcing a clear message to consumers: you don’t need a reason to choose alcohol-free.
2. Taste matters: Heineken® 0.0 delivers fruity, refreshing notes with a soft malty body, bringing the familiar Heineken experience without alcohol.
3. Category momentum: Low & No‑alcohol entries are rising across industry competitions, signalling brewer commitment to quality and responsibility.
Heineken® the #1 beer globally continues to consolidate leadership in Low & No‑alcohol, meeting consumer demand for moderation without compromising flavour or sociability. Not only is Heineken 0.0 the world’s #1 Non-alcoholic beer, it also leads at home with 43,0% share of the non‑alcoholic beer category and we’ve delivered and impressive +40,3% volume growth over the past two years.
Through initiatives like ‘Heineken® 0.0 – Reasons Needed,’ we are committed to empowering responsible consumption and fostering a culture of moderation. This commitment is guided by Heineken’s “Always a Choice” principle, ensuring that wherever Heineken® Original is available, Heineken® 0.0 is offered too, making moderation visible, accessible, and socially accepted.
About the SANBT
Organised in partnership with the Beer Association of South Africa (BASA), the SANBT recognises excellence across South Africa’s brewing community, including dedicated trophies for No‑Alcohol and Low‑Alcohol beers under BJCP guidelines.
