One of South Africa’s most loved confectionery brands, Mister Sweet, is stepping into a bold new era with an elevated new look and positioning that promises MORE THAN YOU CAN IMAGINE. More than just a sweet treat, Mister Sweet Offers a sensory-driven experience that celebrates boldness, experience, & a sensorial rush of living life with more flavour, more texture, more colour & unapologetic pleasure
With decades of local heritage and loved by many, the brand’s evolution is anchored in one simple truth: people don’t want less, they WANT MORE.
In a world where minimalism and muted experiences are dominating, Mister Sweet embraces maximalism, creativity and vibrancy. This refreshed brand world is expressed through a striking packaging revamp featuring bold colour blocks, expressive design details and hyper-real product photography that looks as fun and irresistible as the sweets inside. From the iconic original Speckled Eggs, to your favourite Gummies, to Marshmallows and Liquorice, each range now pops with its own signature hue, making it instantly recognisable and joyfully bold on the shelf.
“Mister Sweet has always been part of South Africa’s sweetest memories,” says Brand Manager Nokulunga Dlamini. “With this new era, we’re bringing a fresh burst of colour, flavour and imagination to everyday life. We’re not just giving South Africans sweets; we’re giving them MORE THAN THEY CAN IMAGINE. Every flavour & every crunch, is designed to spark imagination and bring more joy, more fun into everyday life. To fully immerse audiences in its updated proposition, Mister Sweet has launched an immersive and visually rich brand film that brings its brand expression to life through an energetic, creative and explosive film that showcases their flavourful treats.
This summer, Mister Sweet invites people to rediscover its favourites, from the original Speckled Eggs to iconic gummies like Sour Glow Worms, Strawberry Fluffs, Soft Gums & Fantazzmix, in a way that feels bigger, brighter, and bolder than ever before. Check out the Brand Film to discover Mister Sweet’s proposition and learn more about the brand.
