The award marks Olive Brook Chardonnay’s first international accolade and solidifies its status as a world-class wine
The SPAR Group is proud to announce that Olive Brook Chardonnay has been honoured as Best Product of the Year in the Wine category by the Best Product of the Year Awards, one of the most prestigious consumer-driven awards in the Netherlands and a recognised benchmark for European product excellence.
These awards recognise outstanding products based on criteria including price to quality ratio, product presentation, user experience, repeat purchase intention, and overall satisfaction.
Olive Brook Chardonnay’s recognition reflects SPAR’s continued focus on delivering exceptional product offerings and supporting South Africa’s winemaking heritage on a global stage.
The Olive Brook portfolio, developed with leading local winemakers, is crafted to deliver exceptional quality and everyday value. This latest accolade reinforces the brand’s appeal to consumers seeking accessible, well-made wines with distinct South African character.
This achievement also reflects SPAR’s long-standing commitment to supporting entrepreneurship and building sustainable partnerships that enable locally developed products to grow and compete beyond South Africa’s borders. Through collaborative relationships with producers and winemakers, SPAR continues to invest in brands that create shared value, strengthening local enterprise while delivering quality and choice to consumers.
“This award is a testament to the passion and perseverance behind SPAR’s commitment to supporting and promoting entrepreneurship. We are proud to see partnerships that truly work, it takes courage and consistency to compete and win at this level,” said Thami Silwana, The SPAR Group National Liquor Executive.
As consumer demand for quality, value-driven wines continue to grow, this recognition further strengthens Olive Brook’s position within the retail liquor landscape.
The award-winning Olive Brook Chardonnay is exclusively available at TOPS at SPAR and at selected SPAR stores.
