Smirnoff ICE turned up the heat this past weekend as the headline sponsor of the Africa Is Not A Jungle event, a powerful return of the global music movement that lit up the Durban Botanic Gardens’ Umphafa Field with world-class sound, culture, and energy.
Back for 2025, Africa Is Not A Jungle continues to shift the narrative positioning Africa not as a place to be discovered, but as a cultural force shaping the world. More than a festival, it’s a statement: a celebration of homegrown creativity, talent, and pride.
The Durban leg of the tour brought together some of the continent’s most dynamic artists, including Black Coffee, Dlala Thukzin, Major League DJz, Jordan Arts, 2wo Bunnies, Oscar Mbo, and De Rocka, delivering groundbreaking performances against an iconic stage design that captured Africa’s rhythm and innovation.
As the headline sponsor, Smirnoff ICE created a vibrant activation zone where fans could chill, connect, and enjoy ice-cold refreshment while exploring interactive experiences. From product trials to immersive brand moments, the zone embodied the bold, expressive, and fun-loving spirit of Smirnoff ICE, proving once again that the vibe never stops, Nakanjani.
“Partnering with Africa Is Not A Jungle is a perfect fit for Smirnoff ICE,” said Ifeoma Agu, Head of Culture: South West Africa”. “It’s a platform that celebrates African creativity and excellence, the same energy our brand stands for. Together, we created an experience that connected people through music, culture, and great taste.”
Beyond the beats, the festival also gave back with R20 from every ticket sale supporting the Black Coffee Foundation, which empowers South African youth and uplifts underprivileged communities through education and opportunity.
From Durban’s lush Botanic Gardens to the heart of the crowd, one thing was clear: Smirnoff ICE doesn’t just sponsor culture, it’s part of it.
The Smirnoff ICE range continues to bring Mzansi’s favourite flavours: Storm, Guarana, Spin, Berry Twist, and Pine Twist in 330ml, 440ml, and 660ml formats. Designed for value, versatility, and vibe, it’s the perfect companion for any groove, Nakanjani.
Consumers can keep the vibes alive by grabbing the new Smirnoff ICE packs at leading retailers nationwide, including Makro, Checkers Sixty60, Pick n Pay, and Takealot. For more information on where the brand will show up next, stay tuned to our Instagram @SmirnoffSA
