With Valentine’s day right around the corner, every store and streets will be painted in red, love birds will be showing public of affection and Cadbury P.S is doing things little different this year by highlighting self-love using power of affirmation through the ” Say It Like you mean ” campaign.
Valentine’s Day is a time to celebrate love through generous little extras that deepen connection. Cadbury P.S. is embracing this tradition, but shifting the focus to celebrate self-love using the power of affirmation.
“Self-love is the most important love. There are so many ways to express it but Cadbury P.S. is encouraging you to use the most powerful of them all – words! We are South Africa’s original messaging bar, and our message this Valentine’s Day is asking you to #SayItLikeYouMeanIt through words of affirmation for yourself and others.” Says Lara Sidersky, Mondelez SA Category Lead for Chocolate.
Today’s youth is growing up in an age of anxiety. *49% are feeling anxious and stressed most, if not all, of the time. They are living in a disconnected world of isolation and pressure that amplifies the bully in their head. This leads to a yearning for words of encouragement and messages of support to help navigate uncertainties and stress.
“We recognise this and want to put the power back in their hands by amplifying affirmations that encourage self-love, uplift and deepen positive connections. For Valentine’s Day, chocolate lovers can share a Cadbury P.S. bar with our iconic affirmations as well as join the conversation on social media to encourage others.
We hope these generous little expressions create a ripple effect of positivity for the youth. And to further encourage this, we’re giving away some awesome prizes to those who harness the power of words,” adds Sidersky.
BUY, DIAL & WIN!*
Buy any two Cadbury P.S. bars, dial 120101112#, #SayItLikeYouMeanIt and you could win prizes that will fill your cup with expressions of self-love, including:
- 1 of 3 wellness weekends for you and a partner
- 1 of 30 health and wellness life coaching sessions
- Sorbet pampering vouchers
- Grocery vouchers
- Airtime vouchers
*Ts & Cs apply, visit www.cadbury.co.za<https://
