Whether romantic love or friendship, Valentine’s Day is about showing affection and admiration for the ones we love. On Tuesday, 14 February, Proudly South African & LIFT demonstrated an act of local love in the air to celebrate the festival of love. The early bird flights to JHB/CPT/JHB and JHB/DBN/JHB set the recommended tone of local love for travellers on the day.
Many regions worldwide celebrate this day’s significance by showing admiration for their loved ones through flowers, chocolates, teddy bears, and getaways. So, the setting was just right as passengers were greeted by local is lekker V-Day surprises of roses and chocolates as Proudly SA LIFTed travellers locally.
The ambience was excellently set out by Catherine ‘Cathy’ Del Mei’, who serenaded passengers with melodic sounds from her saxophone enroute to CPT and on the flight to DBN, travellers were serenaded by Lesego ‘Psycho Sax’ Molefe with some sweet melodies.
“Valentine’s Day in the Proudly SA context is more than just about loved ones cherishing their love for each other. It’s about demonstrating our endearment beyond those closest to us by spreading real love by buying local,” says Proudly SA, chief marketing officer, Happy MaKhumalo Ngidi. “An act of love is created through an environment where everyone has a job and livelihoods are transformed. Together with LIFT, we took Valentine’s Day on and showed our love and appreciation for all those living in South Africa and simply requested them to reciprocate this act of love by buying local and supporting local every day to create much needed jobs”.
There are many industries one can choose to celebrate this Valentine’s Day with; all you need to do is to ensure that the product has the Proudly SA logo or it’s country of origin is clearly marked on the product and reads MADE IN SA.
We are more than just a feel-good campaign, but a movement that makes much needed difference in people’s lives in many sectors we work with as Proudly SA.
Commented Jon Ayache, LIFT CEO and Co-founder “It’s no secret that South Africans have had their fair share of struggles, which is why we love making our passengers feel special – it’s at the heart of what we do at LIFT. Today we are bringing a little extra love to their lives as we celebrate our country and our passengers with Proudly SA. We hope everyone enjoys their trip, including our crew! Today we celebrate #locallove.
Proudly South African members are ready to heed the call for last-minute V-Day shopping. Be sure to check out Bleu Rose Flowers, jewellery pieces from Amile Diamonds, Giovanni MCC, and Funo Designs for proudly local shoes. The list is endless. We encourage you to live lekker locally and BUY LOCAL TO CREATE JOBS.
Proudly South African LIFTing you locally this Valentine’s Day.
