Cross and Blackwell proudly partners with Shoprite and Checkers in the annual Championship Boerewors Competition
Three of South Africa’s most beloved brands are joining forces in a celebration that is bound to set taste buds alight from Limpopo to the Cape. Crosse & Blackwell’s iconic Kasi Magic Sauces – the flavour-packed, township-inspired range that has become a staple in local kitchens – is thrilled to announce its partnership with Shoprite and Checkers in their nationwide search for the winner of the 2026 ChampionshipBoerewors.
Boerewors is a South African institution: ask anyone across the country what it means to them, and you’ll get a fond smile before you get an answer. Now, for the 34th year running,Shoprite and Checkers are on a mission to find the very bestboerewors in the land, and Crosse & Blackwell Kasi Magic is proud to be the official sauce companion on that journey.
“Kasi Magic Sauces were born from the vibrant flavours, creativity, and spirit of South African townships. These are flavours that tell the story of who we are as a nation. Boerewors is that same story. It brings people together, it celebrates heritage, and it represents the very best of the country’s food culture. Partnering with Shoprite and Checkers to find the next Boerewors Champion is a natural fit for us, and we could not be more excited to be part of this journey.”Phumelele Bohlela, Crosse & Blackwell Kasi Magic’s Marketing Manager
The Shoprite and Checkers’ Championship Boerewors competition invites all butchers, braai masters, and boerewors artisans who think they have the best boerewors recipe, to enter for the chance to be crowned the nation’s finest. Entering is simple visit www.championshipboerewors.co.za to submit your recipe. Entries close 12 June 2026, so now is the time to fire up the mincer and put your best boerewors forward.
The partnership reflects a shared belief in quality, community, and the extraordinary power of traditional food to unite people across cultures and backgrounds.
Kasi Magic’s bold sauce range which includes its signature Jalapeno & Cheese sauce, Hot and Spicey, and Cheesevarieties will be featured throughout the campaign, bringing that unmistakable Kasi magic to every step of the competition.
Crosse & Blackwell has been a trusted name in South African kitchens for generations. The Kasi Magic Sauces rangeinspired by the dynamic, vibrant food culture of South Africa’s townships brings authentic, bold, and unapologetically South African flavour to everyday meals. Kasi Magic is the authentic taste of South Africa.
Join the celebration. Follow the journey. Taste the magic.
