Repositioning yourself in any respect is no easy feat, not least in the public eye, but it’s often a necessary step to take in order to expand as a person in this time-space reality. For Masandi, the transition from pop musician to inspirational music star was perhaps not an easy decision to make but was a pivotal moment in his story.
With his introductory Gospel EP Kaleidoscope, the singer-songwriter pronounced his place in the praise and worship canon and his efforts have been recognized by the community. Masandi was nominated for two awards at the 2022 Crown Gospel Music Awards in the ‘Best Newcomer and ‘Best Music Video categories and won the latter for his music video for ‘Ithemba’. Shot by prominent South African director Monde Dube, the video allows Masandi to express, as he does in lyric, the full breadth of his faith. Dube points:
The main purpose of the performance scenes was to capture Masandi on a spiritual journey. We followed him walking on a long road to show him on a pilgrimage home, toward himself. The scenes we incorporated such as the desert scene give depth to his journey and help viewers imagine just how rich and complex a spiritual voyage can be, and hopefully, it inspires them to explore their own.
To celebrate this win Masandi will share an EPK where he talks fans through key moments in his musical journey and everything that has influenced him as an artist thus far. The World of Masandi will give insight into the singer’s childhood; how he grew up, his time in school; and the musical genres that shaped his approach to music-making. The star also divulges details of his near-fatal car accident, which was a catalyst for his venture into Gospel music. As Masandi paves his own path in both life and music, what remains important for him is the connection he has with his fans and bringing them ever so close to his world and inspiring them to live in their truth:
My dream is for people to look at my path and how I’ve carved out my life and see themselves. We are all really seeking the same light and we’re doing the best we can with the resources we have, that said there’s always room to stretch ourselves beyond what we could ever imagine. I want to inspire people to reach deep within and nurture the relationship they have with themselves and God. I am so happy and grateful to have been awarded this award and to be recognized by the Gospel community. This is only the beginning of the great things faith and God can do.
