Household brand All Gold has released its limited-edition tomato sauce bottles, highlighting the rich and diverse cultural heritage of South Africa.
The long-standing brand has played a significant role in family dinners for generations. With the release of its limited-edition bottles, the brand aims to add a layer of engagement to its narrative.
In collaboration with local designers, the brand released several designs, each representing a different South African culture. Every bottle will come with a unique design, which will be printed on 700ml bottles.
“South Africa is truly blessed with rich culture,” said Angele Musoni, Marketing Director for Culinary. “We strive to ensure that families come together and make the most of every mealtime. For many South Africans, All Gold isn’t merely a brand, but a lifestyle.”
The company launched the bottles in an event organised at Midrand yesterday. Television personality Somizi Mhlongo hosted the event, where attendees, including their families, were treated to music from legendary artist Thebe and a whole day under the sun with fully decked buffets and kid-friendly activities. The day also featured a traditional South African braai, accompanied by the savoury taste of All Gold Tomato Sauce.
Speaking to the guests, Angele Musoni highlighted the need to maintain the legacy of the brand within the country.
“Mealtime is a critical part of our culture. It is through family dinners that we bond and reconnect,” added Musoni. “As a brand, we have always been present during such occasions.”
The limited-edition bottles are available in select stores across the country. All Gold Tomato Sauce is a brand that has thrived over the years through unity.
