Sunshine and golden moments – that’s the theme behind Corona’s exciting partnership with South Africa’s Olympic team for the 2024 Paris Games!
A recent panel discussion in Hartbeespoort highlighted a fascinating trend: consumers are increasingly seeking healthier beverage options. South African Breweries (SAB) recognized this shift and introduced Corona Cero, their first-ever alcohol-free beer, to cater to this growing demand.
Corona Cero isn’t just about offering an alcohol-free option; it’s about celebrating all the “golden moments” in life, big and small. As Vaughan Croeser, VP of Marketing at SAB, explains, “the addition of the alcohol-free option was to cater to different consumers.” This partnership with the Olympics exemplifies that philosophy perfectly.
By announcing Corona Cero as the official alcohol-free beer of the South African Olympic Team, SAB marks a historic moment. This activation is the inaugural foray for Corona’s alcohol-free brand on the Olympic stage, a testament to their commitment to innovation and inclusivity.
This partnership extends beyond just beverages. Corona teamed up with Grey, a global creative agency, to develop the “For Every Golden Moment” campaign. The campaign comes to life through the work of award-winning director Henry-Alex Rubin, showcasing the dedication and spirit of athletes across the globe.
SAB’s recognition of this shift in consumer behavior is a smart move. With a growing demand for health-conscious beverages, Corona Cero offers a refreshing option for those who still want to enjoy the taste of a beer without the alcohol.
