In celebration of World Creativity and Innovation Day, Alchemy Inspirationannounced a bold, continent-wide call to action linking creativity with liberation, opportunity, and inclusive growth – culminating on Freedom Day.
Observed globally on April 21, World Creativity and Innovation Day was established by the United Nations to raise awareness of the role of creativity and innovation in all aspects of human development. In South Africa, this message carries special resonance as it leads into Freedom Day on April 27, marking the nation’s first democratic elections and the enduring pursuit of equality and human dignity.
As Nelson Mandela once reminded the world, “Education is the most powerful weapon which you can use to change the world.” His belief that knowledge and liberation are inseparable lies at the heart of this year’s celebration – an affirmation that creativity, like education, is a pathway to freedom and transformation.
This year, Alchemy Inspiration is intentionally connecting the two milestones under a unified theme: “Creativity as Freedom.” The initiative emphasizes that creativity is not only an economic driver but a powerful force for social transformation, identity, and agency across the African continent.
“Creativity is one of the most powerful expressions of freedom we have,” said Dr Puleng Makhoalibe, CEO of Alchemy Inspiration. “As we commemorate World Creativity and Innovation Day and move toward Freedom Day, we are reminded that innovation thrives where people are empowered to think, question, and imagine without limitation. Africa’s future will be shaped by those who dare to create it.”
Dr. Puleng has been at the forefront of advancing creativity as a strategic capability across business, education, and society. Her work spans global platforms and collaborations, including contributions to the global recognition of World Creativity and Innovation Day, thought leadership on fostering creativity in business, and participation in international forums such as the Creative Problem Solving Institute.
She has also served on the board of the Creative Education Foundation, now a global steward of World Creativity and Innovation initiatives, and has been recognized among the top 100 women globally advancing creativity.
To mark this period between April 21 and April 27, Alchemy Inspiration is launching a series of initiatives designed to celebrate and amplify African creativity across sectors:
1.#IamCreative_ImbizoWebinarSeries
Beginning on Freedom Day (April 27 at 18:00), Alchemy Inspiration will host a dynamic webinar series under the theme #IamCreative_imbizo. The inaugural session, titled “Creativity: Our Superpower in the Age of AI,” will explore how individuals and organizations can harness creativity to remain relevant and resilient in a rapidly evolving technological landscape.
2.Bookpromotion:UnlockingCreativePotential
In honor of World Creativity and Innovation Day, Dr. Puleng’s publications will be available at a 15% discount leading up to Freedom Day. Additionally, her flagship title The Alchemy of Design Thinking will be offered at an exclusive 50% discount (digital and physical copies) using the code WCID2026.
Dr. Puleng’s call this year is clear: to position Alchemy Inspiration as a platform for celebrating African creativity at scale – one that connects thinkers, makers, scientists, and leaders in shaping a more innovative and inclusive future.
“Freedom without creativity is incomplete,” she added. “As we reflect on our history and envision our future, we must invest in the ideas, people, and platforms that allow African creativity to thrive, not just locally, but globally.”
