The Bathu brand, a trailblazer in the South African footwear industry, was all set to expand its presence in the vibrant city of Durban. With four stores( Gateway, Pavillion, Midlands and Galleria Mall) currently operating in the region, Bathu geared up to amplify its brand awareness and take the market by storm with an exciting 3-day immersion from Thursday, 3rd August to Saturday, 6th August.
Over the past few years, Bathu has experienced tremendous growth, successfully opening stores across the country and witnessing impressive returns in certain regions. However, the brand is eager to unlock the untapped potential in Durban, where they believe their efforts can yield significant rewards.
“Our mission is to create a meaningful impact in the lives of our customers, and we are thrilled to embark on this immersive journey to engage with the vibrant Durban community,” said the Theo Baloyi, founder and CEO at Bathu. “We have carefully studied the region’s potential, and it’s clear that Durban represents a rich market with a large population, amazing locations, and a significant potential for growth. By concentrating our efforts on Durban, we aim to strengthen our brand presence and build lasting connections with our valued customers.”
The 3-day immersion included a series of captivating events tailored to various stakeholders, ranging from media and influencers to celebrities, learners at schools, and teachers. Bathu aims to maximize reach and engagement by creating opportunities for interaction and meaningful dialogue.
The schedule for the 3-day Bathu immersion was as follows:
Thursday, 03rd August – Media Engagement : Bathukickstarted the immersive experience with a Media Activation, where esteemed journalists, bloggers, and media representatives had an exclusive opportunity to discover the essence of the Bathu brand, its unique journey, and its innovative product offerings. This event will serve as a platform for the media to share Bathu’s compelling narrative with their audiences.
Friday, 04th August – CSI School Shoe Drop: As part of their commitment to social responsibility, Bathu conducted a School Shoe Drop event on Friday, 04th August, providing underprivileged learners at Siyandamazulu Primary School at kwa Mashu with brand-new school shoes. This initiative reflects Bathu’s dedication to making a positive impact in the communities they serve and fostering a sense of pride and confidence in young learners.
Saturday, 05th August – Midlands Store Activation: The immersive experience was culminate with a Store Activation at the Midlands location on Saturday, 05thAugust. This event was open to the public and provided an exciting opportunity for consumers to interact with the brand, explore the diverse product range, and immerse themselves in the Bathu experience.
By investing in this comprehensive immersion, Bathuaimed to introduce its brand in a compelling and memorable way, leaving a lasting impression on the Durban market. As they focus their efforts on this region, they are confident that it will result in increased brand visibility, engagement, and ultimately, drive revenue growth.
