
Every young person dreams of meeting the sporting heroes they admire. This winter, Nestlé MILO® is turning that dream into reality by giving South Africans the chance to share a meal with some of the country’s most celebrated sporting champions.
As part of the Nestlé MILO® Meet up with a Champ campaign that is running until 31 August 2026, consumers who purchase any pack of MILO® and WhatsApp their till slip to 073 061 2613 stand a chance to enjoy an exclusive lunch with one of South Africa’s sporting icons, creating moments of inspiration that go far beyond a traditional competition prize.
The campaign is already creating unforgettable memories. Earlier this month, the first group of winners and their guests sat down with rugby star Makazole Mapimpi, sharing stories, laughter and valuable life lessons from one of the country’s most admired sports stars. The experience offered guests a rare opportunity to connect with their hero in an intimate setting, reinforcing the values of perseverance, resilience and hard work that underpin sporting success.
The Meet Up with a Champ experiences are being hosted in partnership with Wimpy, another much-loved South African brand that has been bringing families together around the table for generations. Like MILO®, Wimpy has long been part of family moments across the country, making it a fitting partner for conversations that inspire and encourage the next generation of future champions.
Now, more consumers have the opportunity to enjoy similar once-in-a-lifetime experiences, with upcoming lunches featuring football legend Simphiwe Tshabalala and Proteas cricketer Chloe Tryon.
“At Nestlé MILO®, we believe every child deserves the opportunity to be inspired by those who have achieved greatness through dedication and perseverance,” says Mathapelo Mofokeng, Senior Brand Manager for MILO at Nestlé East and Southern Africa Region (ESAR). “Through our partnership with Wimpy, we’ve been able to create a warm and welcoming environment where winners and their guests can connect with their sporting heroes, hear their stories and gain valuable lessons that extend far beyond the world of sport.”
The campaign reflects Nestlé MILO®’s long-standing commitment to supporting young South Africans by championing active lifestyles and celebrating the role that sport plays in building confidence, resilience and character.
Whether it’s hearing first-hand about the determination behind a Springbok jersey, learning from a football legend or being inspired by one of South Africa’s leading female cricketers, the Meetup with a Champ experience offers consumers the chance to create memories that will last long after the final whistle.
How To Enter
Parents and caregivers can still enter for a chance to win one of the remaining Future Champ Experiences. To enter, simply purchase any pack of MILO®, then WhatsApp your till slip to 073 061 2613. The competition closes on 31 August 2026. Terms & Conditions Apply.
NESTLÉ MILO® MEET THE CHAMP CAMPAIGN 2026 | Nestlé ESAR
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