The new Limpopo Tourism Agency (LTA) Board has in its meeting today, endorsed the Tourism Month Campaign activities as launched by the MEC of Limpopo Economic Development, Environment and Tourism (LEDET), Mr. Rodgers Monama on the 15th August 2023 at a multi award winning Palala Boutique Game Lodge & Spa, Lephalale in the Waterberg District.
The Agency together with LEDET in partnership with both Department of Tourism (NDT), and South African Tourism (SAT) collaborate to drive Tourism Month 2023 through various activities and campaigns that include Limpopo Tourism Holiday Fair that the Board Chairperson, Mr. Andrew Dipela, officially opened recently . The event will take place from 24 until 26 August 2023 at Savannah Mall, Polokwane. Other key events are SA Travel Week (Shot Left Campaign) from 4-10 September 2023, World Tourism Day celebration (Provincial and National) on 27 September 2023, Phala Phala FM Royal Heritage Festival in Thohoyandou (Nandoni Dam) on the 16th September 2023; Miss Heritage Global at Kalahari Waterfront Resort, Thohoyandou on the 23rd September 2023; Limpopo Wildlife Mahala Week on 11-17 September 2023, SANParks National Parks Week on 18-23 September 2023; to mention but a few.
The Agency will also conduct activations in other provinces as part of its marketing efforts to encourage travel to destination Limpopo. Consumer activities will include activations in Gauteng (Atteridgeville); Mpumalanga and Kwazulu Natal (Balito Mall). The Board commended its administrative arm under the stewardship of the CEO, Mr. Moses Ngobeni, for having successfully implemented and achieved all its targets as per the defined indicators during the period under review.
The Board Chairperson, Mr. Andrew Dipela, said, “LTA will use this year’s Tourism Month Campaign to position Limpopo Province as a leading tourist destination in Southern Africa but also to increase brand equity through activations in other provinces. The Board further also wished the tourism industry a successful Tourism Holiday Fair currently underway at Savhanna Mall”.
The World Tourism Day is annually celebrated worldwide on the 27th September under a specific theme. This year, World Tourism Organization announced the theme, “Tourism and Green Investment”, under which Tourism Month will be celebrated. For World Tourism Day 2023, UNWTO highlights the need for more and better-targeted investments for people, planet and for prosperity. It is against this background that the industry is encouraged to apply for Green Tourism Fund at the Department of Tourism to mitigate their energy failure in their respective facilities.
The purpose of World Tourism Day is to foster awareness among the international community on the importance of tourism and its social, cultural, political and economic value. The event seeks to address global challenges outlined in the United Nations Millennium Development Goals (MDGs) and highlight the contribution the tourism sector can make in reaching these goals. Every year, UNWTO invites people of all ages and backgrounds to hold and take part in WTD celebrations in their respective countries or holiday destinations.
