
South African entrepreneurs and innovators: If you’re a student looking to impact the future, this is your chance to put your ideas into action, grow your startup, and present your innovations.
A single good idea is all that’s needed to take part in Red Bull Basement, and the team whose idea is selected as the best in South Africa will be invited to represent the country at a Global Final in Tokyo. Here’s everything you need to know.
Red Bull Basement empowers the next generation of innovators to conceive, develop and launch their outstanding ideas, accelerated by AI technology.
Today’s innovators are driven by entrepreneurial ambitions and a purposeful desire to make a true impact, and participants open personal growth opportunities from networking to collaboration and expert mentor workshops – holistically supporting their aim to innovate and disrupt the status quo with the help of the latest technology.
The South African team selected to represent South Africa will be invited to an immersive Global Final in Tokyo, Japan, where teams from over 40 countries will engage with thought leaders, entrepreneurs and visionaries from around the world as they bring their ideas to life.
Numerous past participants have leveraged the skills learned and connections made at Red Bull Basement to help take their ideas to full-fledged business start-ups.
In 2024, Red Bull Basement will be larger and more inclusive than ever as a new wave of innovators leverage AI to create their business plans, find opportunities, identify and prioritise potential growth areas, and enable their state-of-the-art ideas.

- Phase 1 – Application: From (August 1 through November 3) 2024, one- or two-member teams of students and innovators from South Africa can visit the Red Bull Basement website, where the programme’s easy-to-use AI tool will help them create and submit a one-page business plan as their application. A panel of hand-picked local judges will choose the top teams for the national final on the 26th of October, and the winner will go on to represent South Africa at December’s Global Final.
- Phase 2 – Development: From November 12 through December 1, 2024, the national-winning teams will unlock resources including the chance to work with mentors and experts [as well as GenAI technology] to detail their business plan and evolve their ideas toward readiness as a business start-up.
· Phase 3 – Global Final: From December 2 through 5, 2024, the Global Final will bring together the finalists from over 40 countries for an immersive event in Tokyo, featuring workshops, a dedicated AI session, and networking with international entrepreneurs, visionaries and business leaders, culminating in the announcement of the global winner of Red Bull Basement 2024. A “VC Tank” of invited venture capitalists will also have the opportunity to approach teams for potential investment.
- Red Bull Basement is open to everyone 18 years of age and older who is a current resident of South Africa.
- To apply, create and submit your business plan at Red Bull Basement.
- The application window is open until November 3, 2024.
For more information:www.redbullbasement.com.