Calling Mzansi everyday cooks to upskill their food knowledge
MAGGI, South Africa’s top noodle brand according to the Ask Afrika Icon Awards, invited me to a exclusive media luncheon .The brand was introducing a new campaign called “Cook the Difference” that highlights MAGGI’s versatility and delicious taste.I had the chance to experience firsthand how MAGGI can be transformed into both a quick meal and a culinary masterpiece
As a foodie I learned few things about the “Cook The Difference “ campaign and one that stood out for me was that the campaign aims to empower food lovers across the nation. Whether you’re an experienced home cook, a beginner, a single parent juggling career and personal life, or a homemaker prioritising family and traditions favouring simple, value meals, you and MAGGI make the ultimate team.
Mzansi’s next MAGGI Partner
Nestlé’s Business Executive Officer for Food, Nithal Soni Ramjee, highlighted the evolving food landscape, emphasizing consumers’ growing focus on well-being, authenticity, and creativity. The “Cook the Difference” campaign was introduced as a platform to engage with this evolving consumer mindset.
To further connect with South African consumers, MAGGI launched the Mzansi Test Kitchen. This nationwide initiative invites home cooks to showcase their culinary talents, offering opportunities to win prizes, become brand partners, and enhance their cooking skills through SETA-accredited courses.
The campaign also features the launch of new and improved MAGGI noodles with a bolder flavor and thicker texture.Additionally, the new MAGGI Hot Lazenby Worcestershire sauce adds a spicy kick to mealtime options.
Starting in July and running until October 2024, the MAGGI Mzansi Test Kitchen will travel to Gauteng, Durban, and Cape Town visiting malls in iconic neighbourhoods across South Africa. Here, consumers will have the opportunity to create and share their noodle recipes on site, exploring unique culinary traditions.
Recognizing the fast-paced lives of consumers, Nestlé introduced new and improved MAGGI noodles. According to Baeng Machele, Category Marketing Manager for Food, the thicker noodles and bolder taste cater to the growing demand for convenient yet flavorful meals
Machele emphasized the evolving food landscape, stating that the new thicker MAGGI noodles cater to consumers’ desire for diverse and satisfying meal experiences.
The launch was an incredible experience. We got creative in the kitchen, whipping up MAGGI-inspired dishes under Chef Sizwe Cebekhulu’s guidance. It was a feast for the senses, showcasing the versatility of MAGGI products.
