Telkom Business has launched its first two software-as-a-service (SaaS) offerings aimed at the SMME market; Smart Marketing and Zoho. Makgosi Mabaso, Managing Executive for Home and Business Broadband Solutions, Telkom Business says that these offerings are part of a growing range of SaaS products that will help SMMEs compete more effectively in an extremely challenging business environment.
“Business has gone digital, which at once presents a massive opportunity for SMMEs to compete on an even playing field with bigger companies, but poses the challenge of accessing the digital platforms they need to do so,” she says. “The SaaS model has received such broad acceptance because it works on a subscription basis, thus doing away with the expense of buying licences. If you’re buying software as a service, you always have the latest version, so it’s a solution that’s highly cost-effective and scalable.“For SMMEs, SaaS really opens up the promise of digitalisation, and Telkom Business is with them every step of the way.”
In today’s digital business world, customers expect personalised and direct communication from suppliers. Telkom Business Smart Marketing makes it easy for SMMEs to harness the power of digital communication to reach out to existing and new customers—without any data cost to them. Smart Marketing enables instant, personalised communication via SMS or What’s App, while also remaining on the right side of PoPIA (the Protection of Personal Information Act).
Smart Marketing enables SMMEs to build the most powerful marketing tool of all—a customer database. It comes in a range of affordable options, starting at R99 per month.
Telkom Business Zoho offers a suite of smart and customisable applications:
- Zoho Books provides an all-in-one accounting solution with automatic bank feeds
- Zoho CRM offers a comprehensive solution to run a sophisticated CRM function
- Zoho People offers automation of the HR function, including payroll integration
- Zoho Marketing Automations offers a powerful platform for engaging with customers
- Zoho Desk makes it easier for them to reach you when they need to.
- Zoho Sign takes the digitalisation journey to the next milestone by enabling secure digital signatures that are fully legal
“The final piece of the Zoho puzzle is ideas and strategy—Zoho Springs provides a smart digital platform to implement dynamic planning, manage projects and brainstorm new strategies,” says Mabaso. “It’s all about using the power of digital technology to multiply your power and reach to compete more effectively and do business big.”
