TRACE 50_50 COMMITS TO EQUAL AIRPLAY FOR WOMXN ARTISTS
A deliberate move to balance out the playing fields with their ongoing commitment to gender equality, Trace today solidified its bold pledge to institute TRACE 50_50 video airplay for womxn artists and other womxn produced content.
Following the decision taken by the team during Womxn ’s Month in August, Trace consequentially began slotting in more female produced content across their channels. And with another substantial increase in September, Trace can officially confirm the move from the previous 40/60 ratio to a committed 50/50 on all their thematic shows now. Trace will also focus more on womxn generated shows and music content, further pushing their equal play agenda.
A unique celebration of womxn talent – a first of its kind on the continent is finally at our doorstep.
This new womxn balanced airplay includes programming across Trace Africa, Trace Urban and Trace Gospel on the following shows:
